Why this choice exists at all
Indian government departments have, in principle, two broad routes for procuring equipment: through the Government e-Marketplace, covered in more depth elsewhere in this series, or through a department's own independently run tender process outside GeM. For standard, catalogue-available equipment, government procurement policy has increasingly steered toward GeM as the default channel, but direct tendering retains a genuine role for specific circumstances GeM's standard processes are not well suited to.
Where GeM is the natural fit
Standard, well-specified equipment with multiple qualified suppliers already registered and listing comparable products, exactly the situation for much of the navigation and communication equipment covered throughout this catalogue, GMDSS radios, aviation avionics, two-way radio, fits GeM's competitive, catalogue and bid-based model well. The platform's transparency and its L1-basis award process, covered in the dedicated GeM procurement article elsewhere in this series, work as intended when the requirement can be specified clearly enough for genuine like-for-like competition.
Where a direct tender may still be the better route
Highly specialised or bespoke requirements, where genuinely few suppliers can meet the specification, or where extensive technical negotiation, site-specific integration work or a complex multi-phase delivery is involved, can be more effectively managed through a department's own direct tender process, which allows for more tailored evaluation criteria and negotiation than GeM's more standardised bid structure typically accommodates. Large defence or infrastructure procurements involving substantial integration work alongside the equipment itself are a common example of this category.
Policy direction and when direct tendering requires justification
Government procurement policy has generally moved toward requiring departments to justify departing from GeM for purchases where GeM offers a suitable procurement route, reflecting a broader push for transparency and standardisation in public procurement. A department considering a direct tender for equipment genuinely available and specifiable through GeM should expect that decision to require documented justification, rather than treating direct tendering as a freely interchangeable alternative for any purchase.
What this means practically for equipment buyers
- For standard navigation and communication equipment already available through registered suppliers' GeM catalogues, expect GeM to be the default and, increasingly, the procedurally required route.
- For genuinely bespoke requirements involving substantial customisation, integration or negotiation beyond what a standard catalogue specification can capture, a direct tender may be the more appropriate route, but be prepared to document why GeM's standard processes do not adequately serve the specific requirement.
- Either route benefits from the same careful specification-writing discipline covered in the dedicated GeM tender article elsewhere in this series, since a poorly specified requirement produces poor outcomes regardless of which procurement channel it runs through.
ASPL is registered on the Government e-Marketplace and also supports departments through direct tender processes where the requirement genuinely calls for it, and can advise which route best fits a specific procurement.

